Our Approach to Marketing

Chief Home Design has expertise in DIGITAL MARKETING. We work as an extension of your team, developing end-to-end growth initiatives tailor-fit to your goals. As an integrated part of your team, we’re not limited in our ability to shape the growth trajectory of your business. We work alongside of you as your partner and are responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. We play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

We combine analytical thinking with creative-problem solving to help teams come up with innovative campaign ideas to drive their business forward.

What is Digital Marketing

We use 5 essential skills to keep you relevant in the ever-changing digital industry.

1. Video

Video is taking the internet by storm and this isn’t about to stop. Videos have the potential to hold customer’s attention on retail sites for two minutes longer than average (which is really like a lifetime in the digital world) and a well-optimized video can boost your chances of being in a top Google ranking position by at least 50. In addition, more than 80% of customers are more likely to purchase a product after seeing it detailed in a video. The point is that most statistics point to much higher conversion, engagement and higher SEO rankings when it comes to video.

Video is personal. When people can see your face (or the face of the person promoting the brand), they are more likely to trust the entire enterprise. It’s also a wonderfully versatile content to use through different platforms.

3. Search Engine Optimization and Marketing (SEO & SEM)

How does SEO search work?

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through search engine results. Search Engine Optimization (SEO) is key to all levels of digital marketing. Both SEO and Search Engine Marketing (SEM) inform your entire digital strategy on both a data and content level.

Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.

Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

What is Artificial Intelligence (or Machine Learning)?

3. Content Marketing

Content is the core of digital marketing and content marketing will continue to be a crucial part of the game no matter what happens. Chief Home Design understands how to not only create high quality, SEO-friendly content of various sorts, but also how to effectively get audiences to engage.

It’s important to note that content can take many forms, from video to social, emails, web content, blogs, e-books, videos, whitepapers…the list goes on. We have a firm grasp on social media marketing as ties into most content marketing. We strategize based on a given client’s overarching business goals, develop a campaign that involves an effective strategy, and monitor analytics as well.

4. Data / Analytics

No matter what facet of digital marketing you are going into, Google Analytics will probably be central to your strategy. Monitoring and reporting via such tools is pretty straightforward, but the tricky part is how to gather and use that information to help you learn more about consumer behaviour and apply it to new solutions that boost traffic and conversions. Most businesses (even small ones) have huge amounts of data to track, and great digital marketers need to understand how to gather and use this to their advantage. Chief Home Design understands how to “read” this data,and exactly which data to use towards improving business strategy in the future.

5. Understand Design-Based Thinking & Planning

Design Thinking is a term that basically refers to a way of approaching problems from the user-perspective. The approach essentially encourages us to think like a customer when solving large-scale problems. The reason why this works so well in the digital marketing sphere should be centred on the user experience.

Chief Home Design is versatile, forward-thinking, up on latest technology, business-focused and strategy-centered. Take advantage of our well-versed experience in both back-end SEO strategy as well as be able to take on a managerial role for developing your digital marketing strategy.