Trend Alert

Trend Alert: Real Megatrends

Fashion creates an enhanced reality, a sort of dream that makes us feel better, proving that dreams are important. Even mathematicians, whose rational minds often reject the unscientific, also believe in the importance of dreams.  As Sir Michael Atiyah, a British-Lebanese mathematician once said, “Without dreams there is no art, no mathematics, no life.” When Martin Luther King, Jr. said, “I have a dream” his vision changed an entire nation. Reality can be pitiless and isn’t a guide to human happiness. Fashion becomes a mirror to reflect the zeitgeist, which explains why there is a specific style to every decade.  During the 80s fashion looked hard because of the harsh realities facing people.                                        The 80s in New York were characterized by murders and street crime, not to mention financial crashes and the devastation of AIDS. Of course we wanted protection, everyone wore shoulder pads as armor. In hindsight we realize that fashion in the 70s was tinted with sensuality and friendliness. The exuberance of life created a very approachable form of beauty, women looked soft and real – nothing was fake or virtually enhanced.                                                                                                                                                                                                                                                      In our REAL megatrend, we revisit this era through snapshots of filtered realities and ordinary people, where it’s about “we” not “me”.