SANTA CLARA, Calif., April 16, 2018 – The marketing and communications department of Santa Clara University Leavey School of Business recently received the AVA Digital Gold Awards for their work in the digital advertising space.
AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication. Work recognized includes digital engagement campaigns, audio and video production, website development, social media interaction, and mobile marketing.
In May of 2017 the Leavey School of Business (LSB), located in Silicon Valley, launched a digital advertising strategy to market their MBA, EMBA and four master’s degrees, as well as three certificate programs in executive development. The goal of the campaign was to re-message and build a new brand awareness campaign for the school. Since then, LSB has tripled MBA enrollment and doubled enrollment for their masters in supply chain management and finance. “The creative convergence of digital arts, technology and information is changing the way we market, communicate and socially interact,” said Theresa Strickland, chief marketing officer at LSB.