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SANTA CLARA, Calif., April 16, 2018 – The marketing and communications department of Santa Clara University Leavey School of Business recently received the AVA Digital Gold Awards for their work in the digital advertising space. AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication. Work recognized includes digital engagement campaigns,  audio and video production,   website development,  social media interaction, and mobile marketing. In May of 2017 the Leavey School of Business (LSB), located in Silicon Valley, launched a digital advertising strategy to market their MBA, EMBA and four master’s degrees, as well as three…

What’s the deal with doodling? If you’re known to scratch and scribble all over your notebooks, you no longer have a reason to be shamed or scolded. Although doodling has commonly been viewed as a sign of inattention or boredom, recent studies have shown the cognitive benefits of doodling — and you might want to bust out your best pen in celebration. Teachers often criticize a child who doodles in the classroom. Scribbling and doodling in the margins of your notebook were reprimanded earlier. To think about it, images have been processed by humans earlier than writing. Not anymore though. The times are changing. It is now that we are…

This place is for the bold. The tenacious. The ambitious. A place to embrace the challenge of transforming ideas into action. Here you’ll collaborate with the most brilliant minds in entrepreneurship, ethics, innovation and theory. And you’ll do it all from the most prolific business environment on earth, Silicon Valley. So, Whether you’re searching for a degree, a program, or certificate. Whether it’s to rise above your peers. Shift a career. Or ignite a vision – from here, you can go anywhere. An Assignment Brief is used to direct brand and product-focused creative executions for advertising, design, marketing, media, promotion, public relations, and social media projects. A Brand Purpose Statement…

We believe that illustrations tell the brand story. With illustrated elements, disparate pieces of a brand’s identity can coalesce around a shared perspective and identity. Illustrations have a knack for simplifying complex concepts and creating abstract concepts with a familiar approach. They display personality, and help brands tell their unique stories in a cohesive, recognizable, and comical manner. What’s wrong with a little humor? Artwork provides a wonderful departure from the photos we encounter every day. Effective graphics and illustrations don’t just catch the eye. They help tell a story. Define your character’s to tell your story. It’s a fundamentally new way to communicate with your customers. The lesson? Effective…